Under $75

An award-winning tinted serum with light, dewy coverage, mineral SPF, and active levels of skincare ingredients This clean skin tint combines...

Cult classic buildable and flake-free mascara. Easily lifts and curls lashes. Midnight black color. Gentle enough for sensitive eyes, the 99%...

Creamy, on the go color for your cheek & lips Organic Shea Butter weightlessly conditions skin Seamlessly blends into lips and cheeks tha...

2 in 1 under eye serum that happens to have coverage like makeup Added vitamin C to reduce the appearance of dark circles Silky, lightweight ...

Silky smooth foundation full of skin benefiting ingredients Evens out skin tone by reducing redness and plumping fine lines Blurs imperfectio...

Glides like a cream, dries like a powder A clean and highly-pigmented liquid eyeshadow that transforms into a weightless, metallic powder. Th...

Defines lashes from root to tip with fullness A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking...

Sheer, lightweight lip color meets ultra-nourishing balm Blended with nourishing Shea Butter, skin-reviving Rose Hip Seed Oil, and active lev...

An effortless gel liner that makes your lashes look fuller A gel with the ease of a pencil Saturated, smudge proof & water resistant Avai...

The best neutral day to night palette Creamy mattes and pigmented metallics Buildable coverage that's long-lasting Cool Nude Palette Shades:...

A groundbreaking 3-in-1 serum with encapsulated vitamin C and mineral SPF 40 Vitamin C, mineral SPF, and niacinamide—together for the first t...

A cushiony formula hugs lips with active levels of moisture-boosting ingredients This treatment mask wraps lips in active levels of exfoliati...

Finally, a naturally-based liquid eye liner that lasts all day Charcoal Powder, a safe alternative for carbon black Smooth, defined applicati...

Foundation + concealer + skincare. Skincare-powered complexion stick that’s clinically proven to smooth and firm skin over time. Looks like m...

Moisture all day long. A rich, barrier-building balm that hugs lips on first glide, delivering a dose of soothing moisture that lasts. The no...

Flawless skin made easy Light as air and milled 5 times (most powders are milled 3) Soothes irritations, protect skins and helps to balance...

Brush makeup into place like a professional The Sculpting Brush is an ultra-soft vegan brush with angled bristles for seamless bronzing, high...

Fool-proof brow pencil A beginner-friendly, micro-tip pencil that effortlessly fills and defines brows with soft, buildable pigment. This ult...

Glides like a cream, dries like a powder A clean, cream-to-powder eyeshadow that dries down to a crease-resistant finish—now in new matte and...

BRIGHTEN. HYDRATE. SMOOTH. DEPUFF. low down your morning and wake up eyes with a potent eye cream that delivers the benefits of retinol witho...

A cushiony, tinted lip oil packed with plumping hyaluronic acid   Inspired by the nostalgia of wooden pencils used in art and architecture, th...

A clean, clear brow gel with medium hold A clear brow gel that adds shape and structure with comfortable, medium hold and a natural finish. R...

Fragrance-free, pH-balanced foaming cleanse Clinically proven to remove makeup, mineral SPF, and pollution without stripping skin. Reset your...

Let your skin drink it in An essence and lightweight moisturizer that leaves skin hydrated, soothed, and plumped—all while strengthening the ...

Sunlit glow for when the light hits just right   A blurring, ultra-blendable, non-comedogenic bronzer that shifts from silky cream to weightl...

Shimmery glow for when the light hits just right   A luminous, ultra-blendable highlighter that shifts from silky cream to weightless powder,...