Eye & Brow

Cult classic buildable and flake-free mascara. Easily lifts and curls lashes. Midnight black color. Gentle enough for sensitive eyes, the 99%...

A clean, tinted moussey-gel for airy, feathery brows Create a bold, full, yet effortless-looking brow that looks like you’ve added real hair....

A dual-action micro triangle pencil that lets you wear your brows however you feel it. Brow Pop has a dual-sided triangular tip. Use the thic...

Glides like a cream, dries like a powder A clean and highly-pigmented liquid eyeshadow that transforms into a weightless, metallic powder. Th...

Defines lashes from root to tip with fullness A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking...

An effortless gel liner that makes your lashes look fuller A gel with the ease of a pencil Saturated, smudge proof & water resistant Avai...

A clean, clear brow gel boosted by hair care actives Fluffs, lifts and sets brows for a lamination effect all day, while helping brows reach ...

The best neutral day to night palette Creamy mattes and pigmented metallics Buildable coverage that's long-lasting Cool Nude Palette Shades:...

A clean eyeshadow that glides on like gel watercolor to make your eyes instantly pop. Lightweight soothing formula lets you play with soft di...

Finally, a naturally-based liquid eye liner that lasts all day Charcoal Powder, a safe alternative for carbon black Smooth, defined applicati...

Manifest your best brows + lashes Clean 2-in-1 brow and lash boosting serum powered by peptides and vegan keratin that accelerates the appear...

Fool-proof brow pencil A beginner-friendly, micro-tip pencil that effortlessly fills and defines brows with soft, buildable pigment. This ult...

Glides like a cream, dries like a powder A clean, cream-to-powder eyeshadow that dries down to a crease-resistant finish—now in new matte and...

A clean, clear brow gel with medium hold A clear brow gel that adds shape and structure with comfortable, medium hold and a natural finish. R...

For eyes that draw you in.   A clean, long-wearing, retractable gel eyeliner powered by Hyaluronic Acid for the smoothest glide and easiest ...

Two-in-one formula combines a powerful treatment serum.   Made with a clinically proven biotin tripeptide provitamin B5 complex called Widela...

8 Buttery Soft Shadows A talc-free eyeshadow palette in 8 soft, buttery, neutral-but-hotter shades for serious lid magic. Hot Tip: Apply lig...