Eye & Brow

Cult classic buildable and flake-free mascara. An award-winning clean mascara that lengthens, lifts, and separates—now in a new brown shade. ...

A clean, tinted moussey-gel for airy, feathery brows Create a bold, full, yet effortless-looking brow that looks like you’ve added real hair....

A dual-action micro triangle pencil that lets you wear your brows however you feel it. Brow Pop has a dual-sided triangular tip. Use the thic...

Defines lashes from root to tip with fullness A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking...

An effortless gel liner that makes your lashes look fuller A gel with the ease of a pencil Saturated, smudge proof & water resistant Avai...

A clean, clear brow gel boosted by hair care actives Fluffs, lifts and sets brows for a lamination effect all day, while helping brows reach ...

Fool-proof brow pencil A beginner-friendly, micro-tip pencil that effortlessly fills and defines brows with soft, buildable pigment. This ult...

Finally, a naturally-based liquid eye liner that lasts all day Charcoal Powder, a safe alternative for carbon black Smooth, defined applicati...

For eyes that draw you in.   A clean, long-wearing, retractable gel eyeliner powered by Hyaluronic Acid for the smoothest glide and easiest ...

Art inspired—no artistry required. Eye Stylus Shadow Stick glides on seamlessly, delivering rich, waterproof pigment that blends easily and l...

A clean, clear brow gel with medium hold A clear brow gel that adds shape and structure with comfortable, medium hold and a natural finish. R...

Lengthening mascara + lash-boosting peptide serum in 1 A lengthening mascara that builds without clumping, powered by a lash-boosting peptide...

Two-in-one formula combines a powerful treatment serum.   Made with a clinically proven biotin tripeptide provitamin B5 complex called Widela...

Eyeshadow and highlighter trios Pretty Shady eyeshadow and highlighters are one-swipe formulas that feel like a dreamy cream and stay all day...

Volumizing mascara for fluffy, thick lash lovers Pretty Extra Mascara in black is easy to apply, cozy wear, and stays put without flaking or ...

Eyeshadow and highlighter trios   Your favorite Pretty Shady eyeshadow and highlighter color combos, all in one compact. The pressed pigment ...

No drag with this pigmented eye pencil   A high-pigment eyeliner pencil designed for both precision and ease. The Side Eye Liner Pencil is cl...