Under $50

Multipurpose cream blush & lip   Brighten your look with our highly pigmented and effortlessly blendable cream blush and lip. Going Rouge...

Two-in-one formula combines a powerful treatment serum.   Made with a clinically proven biotin tripeptide provitamin B5 complex called Widela...

Reset. Fortify. Nourish. Reset your skincare routine with this 10-day starter set of our best-selling Daily Essentials Regimen. Featuring o...

Reduces redness and helps retain moisture. A soothing milky cleanser that refreshes skin, and leaves nothing behind. This nourishing daily ...

To show those blemishes who's boss.   Microdart patches to help soothe pesky blemishes. Infused with Salicylic Acid, Witch Hazel, and Tea Tr...

Detoxify. Clarify. Balance. Bring your skin back into balance with this mineral-rich mask, which features natural Blue Clay to help to uncl...

A nourishing botanical lip balm   Lip balm with restorative ACTIVIST Mānuka Honey 850+MGO, ACTIVIST Mānuka Oil and organic beeswax to soothe ...

The drink of water your skin needs. Depuff, moisturize, and noticeably energize skin with this powerful hydration boost. Our highly concen...

Supports the skin’s natural barrier Deeply nourishes and softens dry lips. Protects against moisture loss with natural tallow and oils. Smo...

Eyeshadow and highlighter trios Pretty Shady eyeshadow and highlighters are one-swipe formulas that feel like a dreamy cream and stay all day...

Crush-worthy lip gloss Glossy Lip Oil boasts a clean formula consisting of Cupuaçu Butter combined with botanical oils including Macadamia, S...

For amazing shine For amazing shine, texture, and bounce, this cushiony gel shampoo foams into a beautiful lather that cleanses and hydrate...

Sunlit glow for when the light hits just right   A blurring, ultra-blendable, non-comedogenic bronzer that shifts from silky cream to weightl...

This super-powered cream conditioner softens   With a unique pillowy texture, this super-powered cream conditioner softens, detangles, streng...

Youthful body skin treatment   This lightweight body moisturizer with 0.05% retinol helps firm skin’s appearance and improves the look of une...

Foaming gel-to-oil cleanser Just like nature, skin’s harmony is made through balance. This decongesting cleanser deeply detoxifies without ...

Kick sun spots and discoloration to the curb. Potent Tranexamic Acid is the gold standard for lifting away stubborn melasma, post-acne mark...

Hydrate + Soothe   Body butter, but better. This rich, yet fast-absorbing formula deeply hydrates to support the skin barrier and comfort dry...

Melt away signs of stress. The Vagus Nerve Pillow Mist is where science meets wellness. This serene pillow mist creates a calming atmosphere ...

Lightweight gel moisturizer   Our electrolyte-powered lightweight moisturizer delivers breathable hydration that visibly calms stressed skin ...

The solid serum deodorant that makes natural sexy   Oils infused with ClairScent technology to naturally eliminate odors. Sustainably sourced...

A botanical lotion bar A solid moisturizing body bar uniquely formulated with luxurious prickly pear oil and plant butters to bring deep h...

The cell turnover superhero your skin has always needed Reverse time and erase signs of aging to reveal younger-looking skin that feels and...

Eyeshadow and highlighter trios   Your favorite Pretty Shady eyeshadow and highlighter color combos, all in one compact. The pressed pigment ...

Volumizing mascara for fluffy, thick lash lovers Pretty Extra Mascara in black is easy to apply, cozy wear, and stays put without flaking or ...

Cleanse + Soothe. This face tonic does it all: cleanses, exfoliates, soothes, and hydrates. It’s the super-powered step you never knew you ...

A balm for hands that do it all Our Manuka Honey & Tallow Hand Balm is a deeply healing, ultra-nourishing balm made for hands that do a...

Lightweight gel highlighter stick glides on so smoothly, This highlighter is made with a custom micropearl blend, active plant extracts, and ...

Creamy and comfortable matte longwear lip Going Steady Longwear Lip is a fully matte and fast-drying formula that stays comfortable without ...

Sacred, spiritual, and wholly transportive.   Up against the Ventana Wilderness, there is a Redwood and Tanoak canyon that lies along the Big...

Get glowing with our dewy cream highlighter Pretty Shiny dewy cream highlighter gives you an irresistible high-shine look that effortlessly m...

Smooth + Firm.   Fine line treatment powered by firming peptides improves the appearance of fine lines and wrinkles for an overall smoother l...

A Summer garden, distilled.   Our Tomato Hand Soap is a kiss on the hand from Mother Nature, freshly picked and velvety smooth. It’s the smel...

Smooth. Nourish. Energize. Cool Cream Smoothing Mask is your cooling, plumping, and hydrating mask for smooth, bouncy, cushion-soft skin wi...