Under $50

An award-winning tinted serum with light, dewy coverage, mineral SPF, and active levels of skincare ingredients This clean skin tint combines...

Like a lightbulb for your skin A super creamy, skincare-packed clean concealer with medium coverage and a fresh, hydrated, radiant finish. No...

Cult classic buildable and flake-free mascara. An award-winning clean mascara that lengthens, lifts, and separates—now in a new brown shade. ...

Boosting sheet mask that minimizes discoloration and uneven complexion Pomegranate to protect against sun and environmental damages Vitamin...

Hyper-portable lip balm to seal in moisture Minty scent to soothe lips and energize the senses This is a mega-hydrating hyaluronic lip balm l...

Creamy, on the go color for your cheek & lips Organic Shea Butter weightlessly conditions skin Seamlessly blends into lips and cheeks tha...

A fresh toothpaste that will leave your mouth cool and teeth naturally whitened Sulfate-free, fluoride-free High-quality USA made silica and ...

A clean, tinted moussey-gel for airy, feathery brows Create a bold, full, yet effortless-looking brow that looks like you’ve added real hair....

Hydrating and soothing, this mask gives your face a serious dose of TLC Hyaluronic acid helps your skin retain moisture Niacinamide helps m...

Why sip one source of magnesium when you can have three? Promotes relaxation and brain health, making this ideal for bedtime unwinding Also h...

This mineral toothpaste keeps your enamel strong and teeth naturally clean Contains Hydroxyapatite, the same mineral that makes up our teet...

Wake up with a glow with this at-home peel For smoother texture and brighter skin Lactic, glycolic, and salicylic acids work to exfoliate, ti...

Soothing sheet mask to calm stressed skin Green tea and chamomile soothe skin and encourage healing Greek yogurt promotes gentle cellular t...

Not your average fragrance, this one pulls double duty as an anti-stress support A fragrance with a function, designed to help you reset at...

Shine control, not glow control. A super soft, sheer setting & smoothing powder baked with skincare actives that sweeps away shine (not g...

A dual-action micro triangle pencil that lets you wear your brows however you feel it. Brow Pop has a dual-sided triangular tip. Use the thic...

The planet’s perfect lip balm Nothin’ puts a smile on a face like a pair of hyper hydrated, kissably quenched lips that taste faintly like he...

We keep multiples of this multipurpose balm on hand Clary Everything Balm begins as a healing infusion of soothing cold-pressed, unrefined Av...

Defines lashes from root to tip with fullness A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking...

Finally a mouthwash that tastes good, leaves mouth feeling fresh and doesnt burn. Naturally alkaline PH for healthy mouth environment Inhib...

Sheer, lightweight lip color meets ultra-nourishing balm Blended with nourishing Shea Butter, skin-reviving Rose Hip Seed Oil, and active lev...

Spirulina lemonade Magnesium does far more than calm. It’s foundational nutrition—to support healthy energy levels, bolster gut health and ne...

Safe for developing brains. It's like a party in your mouth! Not only does it taste like sneaking spoonfuls of cake batter straight out of th...

A cushiony, tinted lip oil packed with plumping hyaluronic acid   Inspired by the nostalgia of wooden pencils used in art and architecture, th...

An effortless gel liner that makes your lashes look fuller A gel with the ease of a pencil Saturated, smudge proof & water resistant Avai...

Never sticky or too oily, this aloe-vera based formula glides on so well Lightweight, mineral-based SPF 32 uses reef-safe zinc oxide, blue ph...

A first aid kit in a bottle WHAT IT DOES: Speeds up the skin’s healing process. Invented by the human body over 200,000 years ago, it just ...

An adaptogen-powered supplement for energy, mood, and focus A convenient and clinical-strength capsule to help you manage everyday stress A...

It's smooth and oh so very gentle, all without sacrificing makeup removing power Adaptogenic reishi and silver ear mushroom are the two sup...

Transformative cleanser that will leave you with soft, clean skin   Supports a healthy microbiome with Fermented Oat, providing an environmen...

A touch of soft, kissable shine Clean, moisturizing lip care stick packed with squalane + ceramides that melts onto lips for a sheer wash of ...

Naturally soothes and moisturizes dry skin For whatever, wherever, whenever! Meet your herbal swiss army knife. This full-body salve is not y...

Silky, smooth hydration that lasts all day. Concentrated Moisturizing Formula: The Body Stone is a highly efficacious cocoa butter concentrat...

Comfy smooth sunscreen   Clean, comfy, mineral sunscreen packed with ceramides + peptides to moisturize, smooth, brighten, and create the dre...

A clean, clear brow gel boosted by hair care actives Fluffs, lifts and sets brows for a lamination effect all day, while helping brows reach ...