Two-in-one formula combines a powerful treatment serum.
- Made with a clinically proven biotin tripeptide provitamin B5 complex called WidelashTM and a unique tapered brush, it makes your lashes look longer, fuller, and stronger in seconds and over time.
- “I didn’t start as a big mascara person, but when you need a really major mascara—as I do on the red carpet and for events—you need one, and I’d never found a clean one that did the job,” says Gwyneth. “What I love with this one is it really lifts my lashes and makes my eyes stand out. You can do one coat for everyday situations and then three or four for the big-event moments in your life.”
- The double-duty treatment-serum-meets-mascara we came up with addresses both points: The silky, ultrapigmented formula leaves your lashes soft and lush, and it’s easy to build and easy to remove without damaging lashes (yet never flakes or smudges). Thanks to an exclusive-to-goop tri-cut tapered brush, it’s also easy to get to every last lash for a wide-awake effect. And every day that you use it, the formula delivers real benefits for your lashes.
- About The Brush: The cut of the tapered, twisted-wire brush is unique (in fact, it’s patented)—and it’s a big reason why the mascara is so incredible. The three-edge cross sections and bristles of alternating lengths create grooves that hold and load the formula onto your lashes for fantastic volume that’s easy to build, and the combing and separating effect is next-level. The tapered shape makes the mascara easy to apply for a wide range of eye shapes and lash-hair lengths; reaching every last lash is much easier, too.
Lemon Laine's take
How to apply
Brush through your lashes, starting at the roots and lifting upward. Use the tapered tip for corners and lower lashes; layer for added definition and depth.
Ingredient list
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients. Ingrédients Organiques.