New

Time to revive and strengthen those dry cuties. If you've been hitting the gel and acrylic sessions hard and need a break to revive your nai...

Packed with collagen stem cells This powerful stem cell serum is formulated with key ingredients like saw palmetto, green tea, and reishi mus...

Lengthening mascara + lash-boosting peptide serum in 1 A lengthening mascara that builds without clumping, powered by a lash-boosting peptide...

Looks like skin. Works like skincare. This featherweight, self-setting concealer fuses seamlessly with skin, locking in a blurred finish that...

Supports the skin’s natural barrier Start your daily skincare routine with the most nourishing face moisturizer designed to calm and rejuve...

Crush-worthy blush Provides the perfect amount of color delivered with a gorgeous dewy glow. Hydrating Cream Blush is incredibly easy to app...

Sleep fast + deep with 0.3 mg of plant-based melatonin, magnesium glycinate, and L-theanine   Melatonin regulates circadian rhythm. Unlike hi...

Reduces redness and helps retain moisture. A soothing milky cleanser that refreshes skin, and leaves nothing behind. This nourishing daily ...

A nourishing botanical lip balm   Lip balm with restorative ACTIVIST Mānuka Honey 850+MGO, ACTIVIST Mānuka Oil and organic beeswax to soothe ...

Multipurpose cream blush & lip   Brighten your look with our highly pigmented and effortlessly blendable cream blush and lip. Going Rouge...

Supports the skin’s natural barrier Deeply nourishes and softens dry lips. Protects against moisture loss with natural tallow and oils. Smo...

Eyeshadow and highlighter trios Pretty Shady eyeshadow and highlighters are one-swipe formulas that feel like a dreamy cream and stay all day...

Crush-worthy lip gloss Glossy Lip Oil boasts a clean formula consisting of Cupuaçu Butter combined with botanical oils including Macadamia, S...

Hydrate + Soothe   Body butter, but better. This rich, yet fast-absorbing formula deeply hydrates to support the skin barrier and comfort dry...

Sunlit glow for when the light hits just right   A blurring, ultra-blendable, non-comedogenic bronzer that shifts from silky cream to weightl...

Youthful body skin treatment   This lightweight body moisturizer with 0.05% retinol helps firm skin’s appearance and improves the look of une...

The solid serum deodorant that makes natural sexy   Oils infused with ClairScent technology to naturally eliminate odors. Sustainably sourced...

Melt away signs of stress. The Vagus Nerve Pillow Mist is where science meets wellness. This serene pillow mist creates a calming atmosphere ...

Eyeshadow and highlighter trios   Your favorite Pretty Shady eyeshadow and highlighter color combos, all in one compact. The pressed pigment ...

Volumizing mascara for fluffy, thick lash lovers Pretty Extra Mascara in black is easy to apply, cozy wear, and stays put without flaking or ...

Cleanse + Soothe. This face tonic does it all: cleanses, exfoliates, soothes, and hydrates. It’s the super-powered step you never knew you ...

A balm for hands that do it all Our Manuka Honey & Tallow Hand Balm is a deeply healing, ultra-nourishing balm made for hands that do a...

Firm + Rejuvenate   This deeply rejuvenating, luxurious serum delivers a heavy-hitting dose of face-worthy actives, melting right into skin t...

Lightweight gel highlighter stick glides on so smoothly, This highlighter is made with a custom micropearl blend, active plant extracts, and ...

Creamy and comfortable matte longwear lip Going Steady Longwear Lip is a fully matte and fast-drying formula that stays comfortable without ...

Get glowing with our dewy cream highlighter Pretty Shiny dewy cream highlighter gives you an irresistible high-shine look that effortlessly m...

Smooth. Nourish. Energize. Cool Cream Smoothing Mask is your cooling, plumping, and hydrating mask for smooth, bouncy, cushion-soft skin wi...

Lips in their fullest expression A high-impact clean lip plumper with a satisfying warming-cooling tingle for visibly fuller, glassy lips—al...

Naturally soothes and moisturizes dry skin   For whatever, wherever, whenever! Meet your herbal swiss army knife. This full-body salve is not...

A blue bath ritual.   These bath salts were created to activate your intuition and receptivity. Approx 27 oz or 3 servings. Indulge in a ritu...

The most delicious candle ever made. Prinsesstårta is a complex Candle. It has sweet, powdery Almond and sultry spices. As it burns, it relea...

Nourish + Restore   This un-oily oil instantly sinks in to leave skin visibly replenished and hair silky smooth—all with a barely-there feel ...

Musky and magnetic with bright pear and warm sandalwood Creating addiction through captives & molecules. Utilising Givaudan’s ‘Pulsions’ ...